Driving sales.

Build authority and credibility.

Share your results with your audience.
Make people engaged with your content.
 

Optimize your offer in order to scale faster.
Use different social media platforms.
Set your goals for the next year.

Never depend on a single income.

Make investments to create a second source.
 

Never test the depth of the river with both feet.
 

Honesty is a very expensive gift.

Tip #1 - Build the best list to get big results.

You should always segment your list based on who they are and also their engagement. For example, create a segment based on 30-day openers. How you create your segments should be based on your subscriber engagement. You want to aim for at least 20% open rates. Being consistent will also help, meaning how often you are mailing and also your timing.

Deliverability should be a big focus since email marketing only works if your emails are reaching people’s inboxes!

Tip #2 - Let customers decide for themselves.

When you set up your emails, there are a few practices that will help your inbox and ensure that you are also compliant. At the top of every email, I recommend that you include a one-click unsubscribe button. It is not terrible if someone unsubscribes, but it is very bad if someone marks you as spam or makes a complaint.

Make sure you're getting people to reply to your emails. It helps with email reputation and folks engagement allowing them to receive your emails.

Tip #3 - Give valuable content to your audience.

People get bombarded with ads and promotions all the time, so be personable. One thing that helps is emailing as an actual person or persona.

It is important that you give value similar to the reason the person subscribed to your list in the first place. For example, if they opted in on a health supplement, you probably shouldn’t send them golf emails. Instead, help them in their personal health journey, such as sending them complement offers. And it also helps to create related content instead of just sending constant sales emails. More value makes a subscriber want to read your emails.

Tip #4 - Create a strong welcome series.

When someone first subscribes to your list, you should create a personal automated welcome series that they go through. This should tell them why they are receiving your newsletter. Also, set expectations while building their trust. You can sell to them later, now is not the time. A good welcome series can also be used to build your email reputation and deliverability. So, give them value in the beginning and introduce them to your company and brand.

Tip #5 - Re-engage inactive contacts.

Create a re-engagement journey, similar to a welcome journey, for contacts that have not interacted with your email over a certain amount of time, like no opens after 60 days. These emails should consist of your best performing past subject lines.

Just make sure you re-engage inactive contacts in a controlled way and always clean your contacts first. If you see open rates are low, this could hurt your overall deliverability if you’re using the same sending domain and IP. This can be one of the most lucrative platforms for any business or affiliate to grow and scale if it is done properly.

Tip #1 - Use advanced targeting options to segment your audience based on the location, the age, the gender...etc.

This is one of the most important factors when it comes to having success on YouTube, and that’s because if you are not putting your ad in front of the right audience, all of your hard-earned efforts will go to waste.
 

This is also a great opportunity to think outside of the box. For example, if you are trying to target men over 50 with a health and wellness offer, you can target by age and gender, and also other interests that older men may follow like golfing, race cars, fishing, etc.

Tip #2 - Set up video remarketing campaigns to target users who have viewed your videos before.

Remarketing campaigns are campaigns that are shown to users who have previously been shown one of your products or ads. If certain members of your target audience have viewed your campaigns, they are more likely to view another. It’s also a good way to try and get someone to make a purchase if they didn’t buy the first time around.

Tip #3 - Using storytelling to invoke emotion is proven to work well in video ads.

It is estimated that the average person sees 6K - 15K ads every single day! So, what is going to make yours stand out? The key is to meet your audience with emotional relatability, that entices your viewer to not only watch your campaign but also to act and click through.

Tip #4 - Segment discovery and in-stream ads into separate campaigns to optimize your analytics.

Keeping your data streamlined is another way to succeed. If your metrics get meshed together, it makes it more difficult to see what is working and what isn’t.

Tip #5 - Choose the ad format to use based on your campaign objective, whether it be lead generation, brand awareness, or other.

Different styles of ads have different purposes and it’s important to lock in one key objective for your ad. If you are trying to capture the information : name, email, phone number... of your target audience through your ad, it is going to have a different call to action than if you are trying to make the sale directly from the ad to your cart. As online marketing adapts and changes, you have to be ready to adapt along with it. That's why it’s important to stay connected with people and always stay up to date with the industry’s latest trends.

How to navigate stress, toughness and personal growth ?

#1 Embrace the suck :

You're not supposed to enjoy hard things but finish them.

#2 Don't ring the bell :
Quitting feels easy now. But regret lasts longer.

#3 Calm is contagious :
Your presence matters. Composure is leadership.

#4 Default to discipline :
Motivation fades. Discipline carries you when it does.

#5 Slow is smooth, Smooth is fast :
Rushing causes mistakes. Move steady and with.

#6 The only easy day was yesterday :
Get comfortable doing what's uncomfortable.

#7 Don't back down from the sharks :
Face your fear head-on. Don't ever flinch.

#8 Be your best when you're at your worst :
Your character shows when everything falls apart.

#9 Sing when you're up to your neck in mud :
A sense of humour can carry you further than strengh.